German style platform About You has introduced that it desires to start out transport merchandise immediately from the manufacturing unit to customers. By eliminating a hyperlink in logistics, the platform hopes to decrease costs and cease the lack of clients.
About You is a web-based style retailer from Germany. In its fiscal 12 months 2023/2024, it reached a revenue of three.2 million euros for the primary time after years of losses. Nevertheless, opponents from outdoors the European Union like Shein and Temu are shortly attracting clients in Germany.
‘Shein’s income grew 55 p.c final 12 months’
Shein, for instance, is estimated to have generated roughly 45 billion {dollars} in Europe and the US final 12 months. This was a progress of 55 p.c. As a way to cease the lack of clients, About You has introduced that it is going to be altering its technique.
Pushed by AI
“We can be providing objects that come immediately from the manufacturing unit this 12 months”, introduced CEO Tarek Müller. With AI, the corporate desires to shortly determine new tendencies and manufacture merchandise accordingly, in small portions. These will then be delivered immediately from factories to clients. This could cut back prices and overstock.
‘About You has producers in Europe and Turkey, who can dropship merchandise in Europe shortly’
Whereas Shein and Temu additionally dropship their merchandise, these come from factories in China. About You has producers in Europe and Turkey, and can use these to dropship merchandise. That approach, it may possibly provide quicker supply than its Asian opponents.
